Did you ever wonder who spreads I Can’t Believe It’s Not Butter on that fresh blueberry muffin? Or who swipes the newest iPad to advertise its brilliant features? In other words, modeling isn’t just for the face. There are many models who earn a good living just using their hands to advertise products, both in print and film.
At Bohm-Marrazzo Photography, we’ve photographed many national consumer ads that needed a “hand” to humanize the product. But, this photograph was a comp shot for an aspiring hand model, not for the watch. This man is hoping that he gets the next iPad ad.
In order to be a hand model, you have to have a good looking hand. Then, it’s necessary to keep that good looking hand smooth and unblemished with clean nails that are evenly shaped. A little different for the women – fashion models have different looking hands than commercial models. A hand that’s advertising a toilet bowl cleaner is not going to have the same look as a hand that’s advertising a $50,000 diamond ring.
Hand models must be able to move gracefully and keep a relaxed pose, no matter how long it takes to get the shot… and sometimes that means hours! Scars? Skin discolorations? Bitten nails? Maybe think about a different career. Clearly, being a parts model – or what we call in advertising photography “anatomical modeling” – is not as easy as it looks!
Another tip…Protection! Remember that funny episode in Seinfeld when George Costanza’s hands get noticed for being soft and milky white? He starts wearing oven mits to preserve his possible hand modeling career and finds out it’s no easy task to keep your hands looking perfect.
But hey, no matter what your special talent may be, go for it – it’s always good to aim for the upper hand.